Baqala
Client
Baqala
Services
Product Design UX Research Design Systems RTL support and internationalisation
Industries
Retail
Date
June 2022 to present
At the start of the project we had time to research the existing App and areas we believed we could improve the user experience alongside a visual uplift of the mobile App. Mapping out the user journeys, we were able to streamline the onboarding experience to make the shopping experience front and centre to the user.
We provided Baqala with powerful design system to provide a solid base for all future iterations of the App and new features, which fully supports Arabic and RTL. It has allowed the engineering team to closely follow the designs and bring the vision to the customers. Since our initial work we have gone on to design new features such as Mosque donations/deliveries and an entire loyalty point scheme to name just a few.